Keywords, Keywords, Keywords.
Everyone knows they need them, but what are they and what do you need to know about them? With the enormous amount of websites on the internet, search engines have their work cut out for them. Search engines look at a couple of factors in deciding your rank for any given keyword. Factor #1 is your site and what keywords the search engines think it is targeting. Factor #2 is any external website owned and operated by someone else with a link back to you. This link back to your site from an external site is very important to search engines because they inspect the words in the anchor text assuming the words are keywords that describe your site.
The Starting Point
Keywords are the starting point of any SEO campaign because they are the words and phrases that website owners use to explain what their website is and what it may do. Many website owners and builders make the crucial mistake of picking out generic keywords that they automatically associate with their website or make a huge list of keywords that may or may not actually be relevant to the website. Don’t let this be your mistake! If you don’t research your keywords, then you won’t get the results that you want. You may choose a keyword that is very difficult to rank for such as “business cards,” “real estate” or “photography.” These may seem like great keywords because they will bring a lot of traffic, but what is the goal of your business? It’s to make a profit, right? If you want to make a profit, you don’t want to mess with these types of keywords because they are expensive to rank for, and even if you do rank on the first page for them, you are going to get searchers who are looking for information instead of the searcher who is ready to buy.
Dominate Your Niche
Think back to the very basic lessons on business that you have learned over the years. Is it better to dominate a niche or to be the small fish going after the general public? For those of you new to the business world, the answer is all about finding your niche. With generic keywords, your niche probably won’t find you, and you need to be where they are. You need to find out which keywords are converting higher, which keywords are easier to rank for, and most of all: which keywords are going to put money in your pocket. All of this is done by research, so do yourself a favor and find someone who knows how to do this right. Without it, you could be out of the game before you even begin.